A Carver Policy Governance Guide, The Policy Governance Model and the Role of the Board Member (Volume 1)

John Carver is internationally known as the creator of the breakthrough in board leadership called the Policy Governance model and is the best-selling author of Boards ThatMake a Difference (1990, 1997, 2006). He is co-editor (with his wife, Miriam Carver) of the bimonthly periodical Board Leadership, author of over 180 articles published in nine countries, and author or co-author of six books. For over thirty years, he has worked internationally with governing boards, his principal practice being in the United States and Canada. Dr. Carver is an editorial review board member of Corporate Governance: An International Review, adjunct professor in the University of Georgia Institute for Nonprofit Organizations, and formerly adjunct professor in York University’s Schulich School of Business. Miriam Carver is a Policy Governance author and consultant. She has authored or co-authored over forty articles on the Policy Governance model and co-authored three books, including Reinventing Your Board and The Board Member’s Playbook. She has worked with the boards of nonprofit, corporate, governmental, and cooperative organizations on four continents. Ms. Carver is the co-editor of the bimonthly periodical Board Leadership and, with John Carver, trains consultants in the theory and implementation of Policy Governance in the Policy Governance Academy.

How To Outnegotiate Anyone (Even a Car Dealer!)

Leo Reilly is a national lecturer, attorney, and trainer specializing in the teaching of negotiating skills. He has negotiated the sale or merger of over 35 U.S. companies, and has represented major contractors on a wide variety of government-funded projects.

Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

The Juiceman Juicer, Sonicare Toothbrush, George Foreman Grill, and OxiClean are all brands that you remember. And you recognize them because of one man—Rick Cesari. For the past twenty-five years, Cesari has been behind some of the most pervasive and successful marketing campaigns in history. These campaigns took small budgets and savvy strategies and transformed products into household names and millions of dollars in profit. But this kind of success isnt solely due to celebrity spokesmen and catchy names. And it certainly isnt a matter of luck. The marketing principles that Cesari and his company have mastered have been formed through time-tested application, plenty of successes—and a few failures as well. And they faced the ultimate test in the face of the spectacular rise of new media: the Internet, YouTube, and social networking. Cesari shares how his companys flexibility and ingenuity adapted their strategies to perform in the new market arena—and brought a new era of growth and profitability to the organization. Buy Now lays out Cesaris strategies, showing how you can apply them to your marketing efforts. In addition to cutting out many of the traditional expenses in retail selling, such as supply chain expenses, and delivering better deals directly to the customer, direct-response techniques allow you to have a one-to-one relationship with your customer base, giving you better control over your image, your reputation, and your growth. Youll learn how to: Target a customer base that continually expands and grows Create a USP, or Unique Selling Proposition, that pushes your product ahead of the competition Use compelling messaging that speaks to the unique needs of your customers With intelligent techniques, illustrative stories of how they work across a wide variety of media, and step-by-step strategies that develop customized marketing initiatives, Buy Now is the essential primer for creating a successful direct-response strategy for your business.